Jibran Yousuf

Technical Product Manager & CRO Specialist

I bridge product, marketing, and data to craft high-converting user experiences. With a focus on experimentation and growth, I help SaaS and eCommerce teams turn insights into measurable impact.

Core Skills

Product Strategy & Roadmapping
Experimentation & A/B Testing
Data Pipelines & Automation
User Engagement & Retention
KPI Definition & Dashboarding
Incident Analysis & Reliability
Cross-functional Leadership
Platform & APIs

Tools & Technologies

Braze
Amplitude
Mixpanel
Looker
Tableau
Google Analytics
Hotjar
Pendo
Sentry
ServiceNow
Jira
Notion
Figma

Professional Experience

LivePerson logo

Technical Product Manager & Engineering Analyst

LivePerson, Berlin, Germany

May 2023 – Present
  • Modernized Agent App with scalable API architecture and improved data pipelines.
  • Enhanced reliability, implemented monitoring dashboards in Kibana and Sentry.
  • Partnered with design and engineering teams to improve developer efficiency.
Flaconi logo

Conversion Manager International

Flaconi GmbH, Berlin, Germany

Dec 2021 – Apr 2023
  • Owned experimentation roadmap across international markets.
  • Designed, implemented, and analyzed A/B tests using Mixpanel and Google Analytics.
  • Partnered with product and UX to improve engagement and checkout conversion.
vFairs logo

Conversion Rate Optimization Specialist

vFairs, Remote (Dallas, TX)

Oct 2020 – Nov 2021
  • Redesigned onboarding flows to increase lead-to-demo conversion by 25%.
  • Implemented tracking plans, event tagging, and continuous experimentation.
Nonfig logo

Product Manager, Growth

Nonfig, Remote

Apr 2020 – Nov 2020
  • Led discovery and go-to-market for SaaS activation and retention.
  • Defined key metrics and growth experiments to improve product engagement.
Sastaticket.pk logo

Conversion Rate Optimization Specialist

Sastaticket.pk, Karachi, Pakistan

Apr 2020 – Oct 2020
  • Planned and ran A/B tests on landing, category, and checkout experiences.
  • Used behavioral data to deliver UX changes that improved conversion.

Community Specialist

Jan 2019 – Mar 2020
  • Drove growth and engagement campaigns informed by analytics and user feedback.
Estytic logo

Frontend Developer

Estytic, Remote

Jan 2019 – Nov 2019
  • Built Angular components consuming GraphQL APIs with focus on performance and maintainability.
Social Champ logo

Community Specialist

Social Champ, Karachi, Pakistan (Workstudent)

Jun 2017 – Dec 2018
  • Executed growth hacking experiments, co-marketing campaigns, and influencer outreach.
  • Built community engagement through analytics-driven iterations and partnerships.

What Clients & Colleagues Say

“Jibran is a sponge of knowledge who can master anything in tech and marketing in hours. From automation to A/B testing, he always produced high-quality work and connected the dots fast. A tremendous asset to any team.”

“Jibran has been the powerhouse of the marketing team at vFairs. He identified problems before they surfaced and built end-to-end solutions. His drive and leadership raised the bar for everyone.”

“One of the most talented Dynamic Yield users I’ve worked with. Jibran understands experimentation and CX deeply and consistently delivers measurable impact.”

“Jibran is an excellent manager and Lead CRO who leads by example. He keeps morale high and always finds creative ways to achieve goals. The most proactive and inspiring leader I’ve worked with.”

“Energetic, positive, and focused on clarity and value. Jibran’s understanding of conversion and collaboration makes him one of the best CROs I’ve worked under.”

“A rare mix of logical thinker and creative problem solver. Jibran’s data-driven curiosity inspires his team. Always ready to brainstorm and help others grow.”

“It’s rare to meet someone as talented and full of energy as Jibran. He turns projects around quickly, is resourceful, calm, and uplifting for the team.”

“Jibran’s work ethic stands out — he manages complex projects with clarity and precision. His feedback-driven approach makes him invaluable.”

“Jibran started as a Community Specialist but quickly evolved into a CRO expert. His technical and marketing blend makes him a powerful addition to any team.”

Licenses & Certifications

23 Certifications · 8 Issuers

CXL

CXL Certified Optimizer

CXL Institute · 2020

Udemy

Advanced Product Management

Udemy · 2023

Google

Digital Guru Blue Belt

Google · 2019

Product School

Product Masterclass

Product School · 2020

CXL

A/B Testing Mastery

CXL Institute · 2020

HubSpot

Inbound Marketing Certification

HubSpot · 2020

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All Certifications

CXL Institute

  • CXL Certified Optimizer
  • A/B Testing Mastery
  • Advanced Experimentation Analysis
  • Applied Neuromarketing
  • CRO Agency Masterclass
  • Digital Psychology & Behavioral Design
  • Copywriting & Product Messaging
  • Google Analytics Audit
  • Heuristic Analysis Frameworks
  • Landing Page Optimization
  • User Research
  • Statistics for A/B Testing

Udemy

  • Advanced Product Management: Vision, Strategy & Metrics
  • OKR Goal Setting 101
  • Product Management 101

Product School

  • Product Masterclass: Building Digital Products

Google

  • Digital Guru Blue Belt
  • Digital Guru Green Belt
  • Google Tag Manager Fundamentals
  • Google Analytics for Beginners

HubSpot

  • Inbound Certification

Sololearn

  • HTML Fundamentals
  • JavaScript Tutorial

Microsoft

  • Office Specialist – Word 2013

Code.org

  • Hour of Code

Languages

🇬🇧

English

Fluent (C2)

🇩🇪

German

Intermediate (A2)

🇵🇰

Urdu

Native